Barbara Kruger nasceu em 1945 em Newark (New Jersey) e é uma artista conceptual. Ela utiliza a linguagem de veículo dos media com um estilo característico: fotos a preto e branco e aforismos em fontes específicas, imitando o vocabulário da propaganda e subvertendo-o, para focalizar temas de relevância social como, por exemplo, a violência, a saúde pública e a descriminação.
Kruger vai buscar material à indústria de massas. Ela tem consciência do poder dos media e por isso, apodera-se desse meio para poder subvertê-lo. Kruger trata a linguagem como um alvo ou como uma arma - o artista torna-se num manipulador de signos e o espectador num leitor activo de mensagens e não um consumidor do "espectacular". A artista usa também diversas imagens e textos de maneira a desfazer a natureza especular das representações que submetem a mulher ao olhar de um sujeito masculino.
Kruger procura intervir nas linguagens, nas ideologias da vida quotidiana e no poder vigente das representações sociais.
http://www.barbarakruger.com/
Barbara Kruger was born in Newark, New Jersey, in 1945. After attending Syracuse University, the School of Visual Arts, and studying art and design with Diane Arbus at Parson’s School of Design in New York, Kruger obtained a design job at Condé Nast Publications. Working for Mademoiselle Magazine, she was quickly promoted to head designer. Later, she worked as a graphic designer, art director, and picture editor in the art departments at House and Garden, Aperture, and other publications. This background in design is evident in the work for which she is now internationally renowned. She layers found photographs from existing sources with pithy and aggressive text that involves the viewer in the struggle for power and control that her captions speak to. In their trademark black letters against a slash of red background, some of her instantly recognizable slogans read “I shop therefore I am,” and “Your body is a battleground." Much of her text questions the viewer about feminism, classicism, consumerism, and individual autonomy and desire, although her black-and-white images are culled from the mainstream magazines that sell the very ideas she is disputing. As well as appearing in museums and galleries worldwide, Kruger’s work has appeared on billboards, buscards, posters, a public park, a train station platform in Strasbourg, France, and in other public commissions. She has taught at the California Institute of Art, The School of the Art Institute of Chicago, and the University of California, Berkeley. She lives in New York and Los Angeles.
http://www.barbarakruger.com/
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